Some worry about the "stalker factor," particularly for Snapchat's younger users who might not fully grasp the implications of a technology that constantly broadcasts their location. But for plenty of people, the new feature is just plain creepy. Obviously, Snapchat sees Snap Map as a fun and convenient way to connect with friends. It’s sort of like Apple’s Find My Friends and Facebook’s Live Location feature-only, you know, on Snapchat. The kind of content and that specific Snapchatter will not be shown on your Snapchat Discover feed anymore. Press and hold on a Discover content you do not like for a little over 2 seconds. Others can zoom in and find exactly where you are, down to the street address. On your Snapchat camera interface, swipe to the left to view Discover. Snap Map tracks your current location and places your Bitmoji avatar on a map like a pin. This week, though, Snapchat unveiled a feature that leverages your location data in a whole new way, and it’s got a lot of people freaked out. Sure, the app uses your whereabouts to help marketers sell you stuff, but what social media behemoth doesn't? What, you thought everyone saw that “Greetings from the Brooklyn Bridge” filter? Until recently, Snapchat didn’t do much with your location data beyond serving up geofilters and pushing location-specific stories. Snapchat has always known exactly where you are.
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